Agile Customer Experience Management

On 8th June at Verona’s AQuest, Luca Mascaro talks about Customer eXperience and how to apply design leadership to this activity.

One of the biggest today’s challenge is to build consistent value for people starting from the study of experience that they live on current products and services. This ongoing activity of CX management is a very important source of influence and influences both the product owners and the teams that follow the delivery and requires a radical collaboration in the analysis and design of solutions. We will see what it means to make CX management in relation to product development and how design leadership techniques can support the integration process among all the involved people.

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